Criança, a Alma do Negócio

Criança, a Alma do Negócio (2008) is a documentary film directed by Estela Renner.

Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.